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Business Comprehensive Learning Modules
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Principles of Marketing
The Principles of Marketing comprehensive learning module deals with how people and society exchange things of value. Issues discussed include the following: marketing in a changing world; strategic planning and the marketing process; the marketing environment; marketing research and information systems; consumer markets and consumer buyer behavior; business markets and business buyer behavior; measuring and forecasting demand; market segmentation; product design; product pricing; product promotion; customer relations; competitive analysis; and ethical issues in marketing. Each chapter contains a summary, notes, a list of key terms, and short-answer and multiple-choice study questions. A complete, multiple-choice practice exam to test comprehension is located at the end of the guide.
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Greg Kitzmiller
B.A. Ball State University
M.B.A. Indiana University
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Exam Type
CLEP® (College Level Examination Program)
CLEP® is the most widely accepted credit-by-examination program in the United States today, helping students of all ages earn college degrees faster by getting credit for what they already know.By receiving a satisfactory score, you can earn from 3 to 12 college credits toward your college degree for each CLEP® you take, depending on the exam subject.
More on scheduling CLEP® exams and finding test sites
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