This module will acquaint you with fundamental marketing concepts, terminology, and applications. You will explore the use of marketing in a variety of industries and enhance you awareness as an intelligent consumer. You will also be asked to examine the market economy and various marketing institutions in the United States. Finally, you will learn decision making and planning from the marketing manager's point of view and the impact of marketing actions from the consumer's point of view.

Certificate Information
The Certificate in Marketing and Management was designed for those who wanting to have a better understanding or refresh their knowledge in the field of marketing from a manager or consumer standpoint.

Accreditation
Participants who successfully complete all requirements of this module will receive a Certificate in Marketing and Management from the Indiana University Kelley School of Business.